WSU grad starts cupcake company

[media-credit name=”Bryan Butterfield” align=”alignright” width=”300″][/media-credit]

Michelle Flowers didn’t realize when she was graduating from Weber State University that she’d be using her bachelors degree to help her create her own cupcake company.

“I went to school for interior design because I grew up in a vintage kind of antique background and so that kind of transitioned into the Vintage Cupcake,” said Flowers. “I love to decorate, I always wanted to have my own store and I also just have this weird fascination with cupcakes. It all just came together like that. I didn’t really even bake ever.”

Flowers graduated from WSU with a degree in interior design. Today she is the owner of Vintage Cupcake Co., a bakery located in downtown Ogden that is centralized exclusively around cupcake creations and is now venturing into other gourmet desserts.

“The artsy element is the most fun part–frosting the cupcakes and coming up with new flavors,” said Flowers. “It’s all a level of design within itself. I still do some design work for people, too.”

She opened VCC in May 2010. The team that helps run the shop mainly consists of her family members. She and her brother manage the store, and do most of the baking and frosting.  Other family members help with things such as running the counter and balancing the finances.

“Michelle asked me to come put in the floors and stuff and I just never left,” said former WSU student, Shaun Iacovelli, who is part owner and Flower’s brother.

Each week, Flowers and her team create new flavors for their customers to try and have daily special flavors along with their regular flavors. The flavors range from double chocolate to cotton candy to lime ricky.

“My favorite cupcake we do is peanut butter and jelly,” said Iacovelli. “The cake is more of a cookie texture and I’m not a chocolate cake fan.”

The VCC team asks for flavor suggestions and requests on their Facebook page every week.

“I can’t commit to as set menu because then it takes away from some of the creativity,” said Flowers. “I like to ask my customers every week what they want on our Facebook page. Everywhere I go I think ‘oh, this could be a cupcake.’”

On Oct. 1, 2011, the shop grew to include Endless Indulgence which sells pin-up era inspired clothing inspired by Bettie Page.

“It’s unique to Ogden, that’s why I wanted to incorporate her with us,” said Flowers “It gives customers something to shop for while they’re getting a good treat.”

Vintage Cupcake Co. is located at 470 24th St in Ogden. Those interested in helping VCC chose their flavors of the week, or knowing about upcoming cupcake flavors can “like” them on Facebook on their page called “Vintage Cupcake Co.

“We’re above and beyond anyone nearby that sells cupcakes,” said Flowers. “Ours are made from scratch every day. We use real butter, cream cheese, cocoa, you know, all the good stuff. We don’t take any shortcuts. It’s more than just a cupcake, it’s a dessert.”